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•Web
Site Designing
• Search Engine Optimization •Marketing on the Internet •Hosting |
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Include YOUR website address on Stationery, Cards, and Literature |
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Your web site address needs to be on all t-shirts, posters, buttons and other items given to the public. |
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Add the web site address to your organization's main voice mail message |
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But be sure to include your URL in any display or classified ads you purchase in trade journals, newspapers, phone books, yellow pages, etc. |
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If you write an article for a publication, ask that your organization's web site address appears with your name or bio at the beginning or end of the article. |
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Use direct mail, classifieds, post cards, etc. TV can be used to promote websites, especially in a local market. |
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Send offers to your Visitors and Customers. |
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Exchange ads with complementary businesses and, most importantly, request Reciprocal Links! |
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Write articles for others to use in their Newsletters |
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Issue News Releases |
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When talking to the press, remember to mention your web site address. |
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Begin a Business Blog |
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Install a "Signature" in your E-Mail Program to help potential customers get in touch with you. Most e-mail programs such as AOL, Netscape, and Outlook allow you to designate a "signature" to appear at the end of each message you send. Limit it to 6 to 8 lines: Company name, address, phone number, URL, email address, and a one-phrase description of your unique business offering. Look for examples on email messages sent to you. |
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Publish an EMail Newsletter. While it's a big commitment in time, publishing a monthly e-mail newsletter ("ezine") is one of the very best ways to keep in touch with your prospects, generate trust, develop brand awareness, and build future business. It also helps you collect e-mail addresses from those who visit your site but aren't yet ready to make a purchase. Ask for an e-mail address and first name so you can personalize the newsletter. |
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